Our DNA traces back 80 years to 1941, when Mirhossein Amiri, a young entrepreneur, lost his company, money, and livelihood. The blow was brought on by the inevitable coming of WWII to Iran. Soon after, Mirhossein took to Tehran’s Grand Bazaar and cashed in what he had left, an antique rug. That was the start of Mihossein becoming one of the most reputable luxury Persian rug dealers in Tehran’s Grand Bazaar. By 1964, he owned an exclusive Persian rug gallery and had gathered a magnificent rug collection. Sadly, soon after his comeback from rock bottom to an accomplished businessman, Mirhissein passed away in 1965. He is our great grandfather.
Mirhossein’s son, Mirsatar Amiri, our grandfather, carried on his father’s legacy and grew the Persian rug gallery to new heights in Tehran. He launched an importing and exporting wing, establishing links to other countries and igniting new markets for Persian rugs.
Mirsatar travelled to remote Iranian regions, created relationships with villages and nomadic tribes to find unique and exclusive Persian rugs to add to his gallery. Over the succeeding 30 years, Mirsatar’s sons, Behzad Amiri and Mehrdad Amiri re-imagined and evolved the family Persian rug business. They fueled the rug gallery’s reputation of providing exclusive, quality, and unique rugs to homeowners, businesses, and exporters.
In 1998 Behzad Amir launched a satellite Persian rug gallery in Newmarket, Auckland, trading as Made in Persia. Since then, Made in Persia has kept the Amiri tradition of providing exclusive, unique, and quality Persian rugs. Operating from Khyber Pass road, Made in Persia grew to house the most extensive handmade Persian rug collection in New Zealand.
After 22 years of operating, Made in Persia and the Amiris took the step of moving online. Made in Persia has unlocked new possibilities for its customers as an online store. It’s able to:
We started in the Grand Bazaar of Tehran with a Persian rug gallery and found a lovely second home in New Zealand. We strive to provide the best possible service to our customers and clients. If you’re looking for a Persian rug or any other contemporary rug, let us know, and we’ll assist you in choosing the right rug.
We offer various other services to our valued customers, such as:
Rug cleaning / Hygenic washing:
We specialise in washing and cleaning of all typres of rugs. We take extra care while cleaning to make it look as good as new. Regular cleaning of hand knotted rugs enhances it’s beauty and longevity.
Rug valuation / Appraisals:
We will appraise your rugs for insurance purposes at very special prices.
Rug Repair / Restoration:
If your rug needs restoration, we will provide you a professional service to repair raveling edges, loose fringes, re piling of worn area.
Made in Persia
A family business with more than 80 years experience in hand knotted rugs.
Trade Me listing #2674465256: Another beautiful rug, as described and great communication. Thank you.
Trade Me Listing #2628881482: The Tabriz rug, as described, arrived quickly despite current delivery issues. It was well protected and looks amazing. Will buy again.
Trade Me listing #2829776911: Very helpful advice and excellent service. The rugs are in excellent condition and very good value for money. An excellent store to purchase rugs from. Many thanks
Trade Me listing #2776951514: Absolutely delighted with our rug - beautiful - just like the pictures - suites our room perfectly . Really good seller to deal with - great communication , well wrapped , quick delivery - even to our rural address . Highly recommend this trader to all . Can’t fault the trade in any way.